Home Fruits Strawberry Profitability Of Strawberry Farming In Kenya: A Lucrative Opportunity

Profitability Of Strawberry Farming In Kenya: A Lucrative Opportunity

Profitability Of Strawberry Farming In Kenya


Strawberry farming is gaining popularity in Kenya due to its profitability and high market demand. The country’s favorable climate and growing conditions make it an ideal location for cultivating strawberries. In this article, we will explore the profitability of strawberry farming in Kenya, highlighting the potential earnings and the market opportunities available.

The Strawberry Market in Kenya

Kenya has a thriving market for strawberries, with increasing demand both domestically and internationally. The local market presents numerous opportunities, including supplying supermarkets, grocery stores, hotels, restaurants, and farmers’ markets. Additionally, there is a growing trend in Kenya for healthy eating and organic produce, making strawberries an attractive option for health-conscious consumers.

The Kenya Agricultural Research Institute (KARI) has played a significant role in promoting strawberry farming and providing farmers with improved varieties and technical support. KARI has developed several strawberry varieties adapted to Kenyan conditions, such as the Chandler, Sweet Charlie, and Selva varieties. These varieties offer higher yields, better disease resistance, and improved fruit quality, which contribute to the profitability of strawberry farming in Kenya.

Also Read: Strawberry Farming In Kenya

Factors Influencing Profitability

Several factors contribute to the profitability of strawberry farming in Kenya:

1. Favorable Climate and Growing Conditions

Kenya’s climate provides an ideal environment for strawberry cultivation. The country experiences moderate temperatures throughout the year, which is conducive to strawberry growth and fruit development. However, specific regions, such as the highlands and parts of Rift Valley, offer even more favorable conditions for strawberry farming due to their cooler temperatures and well-drained soils.

2. High-Yielding Varieties

The availability of high-yielding strawberry varieties, such as those developed by KARI, greatly impacts the profitability of strawberry farming. These varieties are bred to produce larger, sweeter, and more disease-resistant fruits, which attract higher prices in the market. By choosing the right varieties, farmers can increase their yield and command a premium price for their strawberries.

3. Market Demand and Pricing

The demand for strawberries in Kenya is steadily increasing, driven by factors such as changing consumer preferences, a growing middle class, and increased awareness of the health benefits of strawberries. Farmers can take advantage of this market demand by supplying fresh strawberries directly to consumers or establishing long-term contracts with retailers and wholesalers. It is essential to research market trends, understand consumer preferences, and establish reliable distribution channels to maximize profitability.

Strawberry Fruit

4. Cost Management

Managing production costs is crucial for ensuring profitability in strawberry farming. Key cost factors include land preparation, irrigation, fertilizers, pest and disease management, labor, and marketing expenses. By employing efficient farming practices, such as proper soil preparation, effective irrigation systems, integrated pest management, and optimizing labor utilization, farmers can reduce costs and increase their profit margins.

5. Value-Added Products

Strawberries offer opportunities for value addition, which can significantly enhance profitability. Farmers can process strawberries into various products such as jams, jellies, sauces, juices, and dried fruits. Value-added products have a longer shelf life, allowing farmers to access new markets and potentially earn higher prices. Additionally, processed strawberry products can be sold during off-peak seasons when fresh strawberries may be less available, ensuring a continuous income stream.

Expected Profit Margin

The profitability of strawberry farming in Kenya depends on various factors, including the farm’s size, production techniques, market access, and the ability to manage costs effectively. On average, an acre of well-managed strawberry farm can yield between 15,

000 to 20,000 kilograms of strawberries per year. With market prices ranging from Ksh 100 to Ksh 200 per kilogram, farmers can potentially earn gross revenues of Ksh 1.5 million to Ksh 4 million per acre per year.

However, it is important to note that these figures are estimates, and actual profitability may vary based on individual circumstances and market dynamics. Proper planning, implementation of best practices, and continuous market research are essential for maximizing profitability in strawberry farming.

Also Read: Plum Farming In Kenya


Strawberry farming in Kenya presents a lucrative opportunity for farmers seeking profitable agricultural ventures. With the support of institutions like KARI and the increasing market demand for fresh, high-quality strawberries, farmers can enjoy significant profitability. By leveraging favorable climate conditions, high-yielding varieties, effective cost management, and exploring value-added products, strawberry farmers in Kenya can tap into a growing market and reap the rewards of their efforts.

Sources: Singhalage, I. D., et al. “Profitability of strawberry (Fragaria ananassa) production with biofilmed biofertilizer application.” Scientia Horticulturae 243.3 (2019): 411-413. Link: https://www.academia.edu/download/86629650/j.scienta.2018.08.03320220529-1-y4nrqc.pdf

Vorotnikova, Ekaterina, Tatiana Borisova, and John J. VanSickle. “Evaluation of the profitability of a new precision fungicide application system for strawberry production.” Agricultural Systems 130 (2014): 77-88. Link: https://www.sciencedirect.com/science/article/pii/S0308521X1400078X

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John Kamau is a highly experienced agriculture expert based in Kenya. He holds a degree in Agriculture from the University of Nairobi and has over 15 years of experience in the field. Throughout his career, John has been committed to promoting sustainable agriculture practices in Kenya. He has worked with small-scale farmers in rural communities to improve their crop yields, implement irrigation systems, and adopt environmentally friendly farming practices. John is also an expert in the use of technology in agriculture. He has worked with organizations to develop mobile applications that help farmers access information about weather patterns, market prices, and best practices for crop management. In addition to his work in Kenya, John has also been involved in agricultural projects in other African countries, including Tanzania and Uganda. He has served as a consultant for the United Nations Food and Agriculture Organization and has been recognized for his work with numerous awards.


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